HOW WE GET YOUR SITE FOUND IN THE SEARCH ENGINES

SEARCH ENGINES

Many companies and experts offer methods of deceiving search engine spiders to gain high rankings. And a few of these methods even work — at least for a while.

On the other side of the front line are the search engines themselves, engaged in an endless battle to identify these techniques, commonly known as SPAMMING, and penalize the sites that use them because they distort search results. We cannot afford to have any sites penalized so we do it correctly the first time.

Often the techniques used by SPAMMING experts backfire — they're spotted and punished by low rankings. Even more often, the same techniques are attempted by regular Webmasters, who are not dedicated search engine experts and can't keep up with the progress of the battle, so they get wiped out soon after the opening credits.

The easiest way to avoid this virtual war is to step aside and provide the search engines with what they want and observe their rules. Few sites manage to do this, and yet it's both effective and "legal". Simply put it is content they want! A search engine can not read text that is in an image nor can it read Binary files such as flash. Your site has to be search engine friendly to succeed, Flash, Frames and images for button links DO Not Work!

The Time Factor
Don't expect instant results. Gaining a good position in the search engines takes time. That's one of the best ways to identify scamsters from real professionals. Anybody who promises instant gratification is in the wrong business and cannot deliver.

You need to allow six months to a year for a decent search engine strategy to work. It will then continue to work for a long time, with minimal effort.

Automatic submission systems ("With one key-stroke register your site with 1,000 search engines!") are for suckers. The search engines quickly identify them and ignore them, or, worse still, punish the sites that use them. We must submit all sites to the search engines manually on their specific addurl pages to get the best rankings. Time consuming but worth the results.

How Search Engines Find Us
Spiders (or robots) are software programs the search engine companies create to trawl the Web and index sites. They create massive databases that the engines then use to return search results.

They follow rules of logic, impeccably, and have no flexibility. They have no idea what your site really looks like, nor do they have a sense of humor. It's highly unlikely that a real human will look at your site as part of the indexing process.

Many novices overdo this with repetition. If you repeat the keywords too frequently, you could be penalized. If you have pages full of links, make sure there's plenty of text to accompany them. Having a page of link listings are often ignored by spiders. Now if you add a couple of sentences describing each link, the problem disappears and you over come the problem. Links for links sake to gain popularity do not work.

Titles and Filenames Count
Spiders like to see useful page titles, and some also appreciate relevant filenames. It helps them, but unfortunately the mechanism has been abused, so they're wary. We use filenames and page titles that match your text content and keywords, rather than using them to cover keywords that don't otherwise get a mention.

Meta Tags
We don't use words that are missing from the main text as this is a sure way to lose rankings. Meta Tags themselves are not used by Google nor have they ever been used by Google. Very few search engines still use these tags.

Alt Tags
Their proper use is to show visitors with text only browsers (and impaired-vision visitors with talking browsers) what they're missing. Using them as a method of presenting keywords is SPAMMING and gets you a ranking penalty.

Frames
Frames confuse most spiders. Simply said... DO NOT USE FRAMES!