WEB SITE MARKETING

 

Search Engine Marketing! (Optional)

We take pride in our ability to getting your site ranked in the search engines the first time. This is an ongoing process which is done over the period of months. If you are interested in this service please contact us. We offer results and not excuses! We expect the rankings to go up exponentially as time goes on.

Search Engine Market Share Info

Another interesting bit of information from Google's S-1 filing statement with the SEC (Securities And Exchange Commission):

* SEARCH VOLUME:  In total, Americans conduct between 3.0 and 3.5 billion searches per month. More than one billion of these searches were conducted at Google.  The average search engine user conducted 32 searches in February. The average Google user conducted 25 searches at the engine, more than twice the average number of searches (12) conducted by users of the top ten engines.   (Source: comScore qSearch)

* SHARE OF SEARCH:  In February, Google controlled approximately 35% of searches conducted at major search engines by U.S. Internet users. Yahoo!, its closest competitor, conducted 30% of searches by U.S. Internet users in February. Among worldwide Internet users (Anglophone population), Google's lead is even more dramatic, with the company accounting for more than 43% of all searches. (Source: comScore qSearch)

Share of Online Searches
February 2004
Source: comScore qSearch

                 U.S. Internet Users    Worldwide Internet
                                         
Google Sites            34.7%              43.3%
Yahoo! Sites            30.0%              30.8%
MSN-Microsoft Sites    15.4%              14.1%
Time Warner Network 15.0%               7.1%
Ask Jeeves               1.9%               1.7%
All Other                3.0%              3.0%


Re-Data.com LLC offers the following types of web site analysis packages:

  • General Site Analysis
  • Marketability/Competitive Analysis
  • Locateability
  • Usability


General Web Site Analysis
Our most basic web site analysis consists of analyzing your HTML code, web graphic images, and copywriting. The general site analysis package includes:
  • Graphics (size)
  • Text (whether fonts specified and size)
  • Overall Layout (site map)
  • Downloading Speed (at different modem speeds)
  • Navigation (ease, effectiveness and broken link check)
  • Uniformity (use if colors and graphics so it doesn't look like you left the site)
  • Legibility (text and background colors)"1 out of 10 white men are color blind!"

    Site effectiveness/audience targeting


Marketability/Competitive Analysis
Our competitive analysis involves your target audience(s) on the web and presenting recommendations to establish greater audience reach online. Our competitive analysis package includes:

  • Industry analysis and target market analysis
  • Targeted keyword popularity
  • Competition (locally, regionally, or nationally) - their online presence and popularity
  • Associate sites (for link development)
  • Additional site report analysis


    To further assist you in your site's marketability, we can analyze your site traffic and rankings to determine:

  • Placement and rankings across major search engines
  • Indexing of site across major directories
  • Keyword and key phrase placement across search engines and directories
  • Average traffic level of site
  • Number of people visiting site in a given period.
  • Pinpoint what pages people are visiting in site and from which pages they exit.
  • Most (and least) frequently visited pages on your site
  • Number of links to your site


Search Engine Web Site Analysis

An effective web site can generally be found on the major search engines and directories. If you are having problems getting your sites found in the major search engines, there can be problems with your keyword selection, site architecture, and link popularity. The locateability package includes an analysis of:

  • Visible elements: graphics, text, key words, title tags, and links
  • Invisible elements: meta-tag keywords, meta-tag description, alternative text
  • Site architecture including HTML, style sheets, and scripting if applicable